Elder Abuse: Everyone’s business

World Elder Abuse Awareness Day (WEAAD) is commemorated each year on 15 June to highlight one of the worst manifestations of ageism and inequality in our society, elder abuse.

Elder abuse is any act which causes harm to an older person and is carried out by someone they know and trust such as a family member or friend. The abuse may be physical, social, financial, psychological or sexual and can include mistreatment and neglect.

WEAAD was officially recognised by the United Nations General Assembly in December 2011, following a request by the International Network for the Prevention of Elder Abuse (INPEA), who first established the commemoration in June 2006.

In many parts of the world elder abuse occurs with little recognition or response. It is a global social issue which affects the health, well-being, independence and human rights of millions of older people around the world, and an issue which deserves the attention of all in the community.

According to WHO, prevalence rates or estimates exist only in selected developed countries – ranging from 1 to 15.7 per cent. Although the extent of elder mistreatment is unknown, its social and moral significance is obvious.

Individuals, communities, municipalities and organisations will come together across the globe to hold events on 15 June that raise awareness of elder abuse, including many events throughout Victoria. To look up whether an event has been registered in your community go to WEAAD events

Senior Rights Victoria encourages organisations to celebrate the positive contributions of older people in our communities.

“Older people are essential in the fabric of our society. It’s time for us to acknowledge their importance and recognise they are entitled to the respect of their communities and especially their families,” Seniors Rights Victoria Manager Jenny Blakey said.

If you haven’t registered your event, it’s not too late, just go to WEAAD register events

For assistance in seeking publicity for your event, feel free to customise your request for media coverage using our generic media release link on this WEAAD page.

Seniors Rights Victoria is supporting WEAAD by providing re-designed collateral updates your organisation can order via our WEAAD Toolkit This includes bookmarks, posters and magnets with three tag line themes for 2018. There is even a generic poster where you can add your event details. Much of this collateral has been pre-ordered by the supplier to make it quicker for you to access resources, although ribbons have now sold out for 2018.

From this site you can also access a free zip folder with Image Pack Update via the WEAAD resources page where you can download the three generic WEAAD-designed tag themes with various images for your organisation’s use on webpage slides, email banners and social media.

Seniors Rights Victoria is a state-wide service providing information, support, advice and education to help prevent elder abuse and safeguard the rights, dignity and independence of older people.  For further information about elder abuse please visit our website www.seniorsrights.org.au or contact our free, confidential Helpline: 1300 368 821.

Wishing you all the best with your WEAAD celebrations!