World Elder Abuse Awareness Day 2019 – No excuse for elder abuse!

June 15 marks World Elder Abuse Awareness Day (WEAAD), officially recognised by the UN in 2011. Individuals and organisations worldwide will be participating in events and activities that empower, celebrate and inform older people, as a way of preventing mistreatment and harm occurring in their communities.

Look out for the Melbourne Town Hall dressing up for the occasion on June 15 – it will be illuminated by purple lights and have WEAAD banners on display. Around Victoria, a variety of events and activities are being organised. This year events include information sessions and forums covering topics from how to recognise elder abuse, to how to protect your rights and where to find help.

We’d like to get as many people participating in WEAAD as possible – even if it’s just a social media post – as this really helps to raise the profile of the day. Groups and individuals are encouraged to wear the symbolic purple colour of WEAAD and share information with their friends, families and communities.

It’s easy for anyone to get involved in WEAAD. Our toolkit is full of ideas and resources to get you started. It also includes information on how to purchase merchandise, such as purple ribbons. Get your orders in soon though, to make sure they arrive in time for June 15.

 If you are active on social media, join Seniors Rights Victoria on Facebook or Twitter to stay up to date. #WEAAD has trended on Twitter in previous years, and it would be great to get it trending again this year. We love seeing what activities everyone gets involved in, so make sure you tag or share your photos with us.

If you are hosting an event or activity this year, you are welcome to register it for free on our events calendar. This is a public listing, which we also promote through our social media channels. We also have a media release template that you can fill out with your event details and distribute to local news outlets.

For further information or assistance with WEAAD, visit or send us an email.