Seniors Rights Victoria acknowledges that societal drivers to elder abuse include ageism and gender inequality. Gender inequality and the way it is expressed in society has been identified as the social condition underlying violence against women. As older women are subject to both ageism and gender inequality, they may be more likely to experience elder abuse than men. That's why SRV is supporting the 16 Days of Activism.
In 2022, Respect Victoria and Safe and Equal are partnering to deliver and support local community engagement with the 16 Days of Activism ‘Respect Women: Call It Out (Respect Is)’ statewide campaign.
Support and funding will be open to grassroots community organisations, regional and state-wide community health organisations, and local councils in Victoria.
Here are just a few ideas. Many of these ideas can also be used beyond the 16 Days of Activism to encourage year-round action for gender equality and prevention of gender-based violence.
To register and for additional resources, visit the Safe Steps website.
Use the conversation starter kit to support a conversation about respect, gender-based violence, everyday sexism and how to call it out. Use VicHealth’s Framing Gender Equality Messaging Guide to help inform your messaging.
Use the Fast facts: Attitudes to violence against women and gender equality to support your messages. See Dealing with resistance and backlash for tips on dealing with online resistance and backlash. Ask your Councillors, Presidents or Chairs to support the initiative through social media. Use the selfie frame provided in this toolkit.
For further information about the multiple sources of lived experience and how your campaign could include lived experiences, see the Safe and Equal paper Sources of lived experience in the family violence sector.
Use the book lists to create library displays, promote to book clubs and distribute among colleagues, family and friends.
Three helpful resources include Victorian Aboriginal Child Care Agency’s (VACCA) #SafeKooriFamilies – There Is Another Way information, Djirra’s cartoon-style YouTube videos of Kirra, Alinta and Marli, and resources and social media tiles developed by InTouch Multicultural Centre Against Family Violence in partnership with Ethnic Communities’ Council of Victoria and Multicultural Centre for Women’s Health.
Advocating for equality, safety, security, freedom and respect for all women, transgender, gender-diverse and non-binary people is a critical component of long-term, sustainable primary prevention.
Use the digital signature banner in this toolkit and the virtual background in your Zoom meetings.
Orange symbolises a brighter future and a world free from violence against women and girls. Take a photo of you and your colleagues in orange using the virtual selfie frame and share.
Values-based messaging is a form of communication that appeals to people’s core values and principles to affect change.
For more information on values-based messaging, see these messaging guides developed in collaboration with Common Cause:
Visit VicHealth – Masculinities and health
Build men’s awareness of the negative impacts of outdated forms of masculinity and encourage them to challenge dominant forms of masculinity as an avenue for engaging in preventing violence against women.
Organise a ‘challenging gender stereotypes’ art competition or a competition relating to what respect looks like in the context of gender equality and prevention of violence against women.
Ask local cafes to put stickers or printed sleeves on their coffee cups during the 16 Days of Activism. Ask local businesses including medical centres, supermarkets, chemists and petrol stations to display posters.
Women with disabilities are twice as likely as women without disabilities to experience violence throughout their lives, but they are often left out of the conversation. Changing the Landscape, by Our Watch and Women with Disabilities Victoria, is a national, evidence-based resource to guide the prevention of violence against women and girls with disabilities.
A particular area of focus for strengthening bystander action is in recognising, elevating and responding to the experiences of older women. For more guidance, see these resources:
Visit the Safe and Equal website for more.